AI Game Product Bilingual Campaign
Parallel Chinese and English creator tracks: 55 creators drove nearly 1.9M views across Chinese tech circles and overseas developer communities.
Brand challenge
A describe-a-game-and-AI-builds-it product needed simultaneous awareness and hands-on trial in both Chinese and overseas markets.
Our approach
Parallel creator tracks centered on describe-generate-play screen recordings: hands-on seeding in Chinese, high-follower reach in English.
Outcome
One product narrative scaled in both markets at once: dense engagement on the Chinese side, and a 2.17M-follower reach on the English side.
累计浏览
1,897,362
中文区浏览
1,395,614
英文区浏览
501,748
Campaign visuals
Strategy, content, and proof translated into a scannable case-study view.
AI game product
Performance data
累计浏览
1,897,362
中文区浏览
1,395,614
英文区浏览
501,748
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